In the past it was enough to place a subscription form with a boring paragraph of text, saying something like: ” Subscribe to our newsletter to receive interesting stuff to your e-mail”.
Today 99.9% of users will ignore such a call, just because it doesn’t connect enough and it doesn’t provide any value.
This article is focused on new ways for e-commerce shop owners to grow their mailing lists and convert those customers to buyers.
Modern e-mail Capturing
Marketers know this and it doesn’t take long for businesses to adjust their approach when it comes to collecting customer e-mails.
We are already seeing methods like:
- Get a Free e-book
- To win in a contest
- To receive a discount code
and many more.
All these ways provide something extra for the user and make the Opt-in rate grow.
Now let’s see what e-Commerce owners can do.
Collect Customer emails that will Convert Later
Here quality is more important than quantity.
Customers are not fools and spam-like newsletters won’t get you great results.
A list of 300 targeted (and involved in your brand) subscribers can beat a 30000 list of random e-mails.
If you are a shop owner and you are looking to grow your list of subscribers, here are 2 ways you can achieve this.
1. Coupon Wheel – Spin to Win Promo Codes
Who doesn’t like a little gamble?
The Coupon Wheel (displayed above) is one of the easy to use WooCommerce plugins you can add to collect customer emails, and have them spin like crazy in minutes.
The plugin can be set to collect First and Last name, e-mail, or even phone numbers (unnecessary).
In the back-end, you can set the discount slices, amount of coupons, and probability to win – from very low to very high.
I like this plugin because it has everything you need to customize in an easy to do manner.
There are variety of styles and backgrounds.
Other than that, Coupon Wheel has an anti-cheat engine that can limit the spins per user based on IP, cookie, and e-mail.
There is also a remainder bar after someone wins, that displays the promo code and a timer to use it, which creates urgency and increases conversions.
The plugin integrates with MailChimp, or it stores the data locally, which you can export later to your favorite mailing client.
Other similar plugins:
- WooCommerce Lucky Wheel – Spin to win (has a Free version also)
- Lucky Wheel For WooCommerce – Spin2Gift
Free alternatives for Spin Wheel
There is also a free plugin called Lucky Wheel for WooCommerce – Spin a Sale.
The design is good, but it lacks some features. It has a premium version as well.
And finally, don’t forget to add consent to all your subscription forms!
2. Add a subscribe checkbox on the Checkout Page
This is a pretty simple method, but very effective. Since you have already collected the customer e-mail (because it’s required to make a purchase) you just need the consent to use it for marketing purposes.
There is a Free plugin that does this brilliantly.
You can set the checkbox to be checked by default, which leads to an 80% subscription rate.
If you don’t use MailChimp you can make your own consent box, by simply adding a custom checkout field and later import the emails to your mailing service.