When you write product reviews or comparison posts, where you need to highlight the good and the bad of the featured product or service, it’s a good idea to add Pros and Cons plugin, to show standardized boxes in the bottom of your posts.
Pros&Cons is a powerful element in your affiliate product reviews, and are known for increasing the conversion rate, plus being a great user-friendly element. Users tend to skip the long articles and search directly for conclusions or sum-ups.
I will show you an easy way to get this done, without writing or editing any kind of code.
Here is what you’ll get at the end…
Here is a live example in the Basel Theme Review.
Pros & Cons Plugins
The plugins I’m about to show are not specially designed for this purpose. When I first stumbled across this, I was searching for a way to show two simple boxes with a list of short 2-3 words sentences in them.
My research return no satisfying results, as it seemed there was no dedicated free pros and cons plugin for what I wanted.
Did you Know... There are special conversion focused themes and plugins, that will make your life easier and maximize your conversion rates. It's called Thrive Themes.
They are full of awesome tools to help you increase your ROI and make the most of your content. Thrive Themes also have their own page builder made with conversion in mind.
So how did I managed to create my pros&cons boxes?
I used a free plugin called: Olevmedia Shortcodes.
This plugin features a plenty of other shortcodes as well, but the one we are going to use for this task is the “Box”!
You can also use the Olevmedia Shortcodes for creating a CTA Button for your reviews!
But first things first..
Before we jump to the Box shortcode, we’ll add two 1/2 columns to our page. You can use the Olevmedia Shortcodes plugin for this as well, or your theme’s own column shortcode. By doing this we ensure proper responsive display on mobile devices as well as even sizes of the boxes.
Select the “plus” icon from the editor. In the dropdown menu select “Columns”, then chose “One half” and Insert it into to your work page. After that do the same, but this time tick the “last column” checkbox to display this column next to your first one.
Let’s get down to business now and create the actual boxes…
Head again to the ‘Plus” icon in your visual editor and chose the “Box” shortcode. You should get this screen after clicking it:
As you can see we have options for customization, which we will look into next.
The fields you need to fill to get something similar to my demo boxes are the following:
Replace the “Here is the content” with your desired pros or cons texts and put them in a bulleted list, directly from the WordPress editor in Visual mode. You should get something like this:
You can now duplicate the shortcode above and just change the colour, icon and name to “Cons”. Now you have the two boxes – Pros & Cons. Finally, we have to put them in each of to columns we’ve created in the beginning.
Congratulations! You’re are ready to create awesome reviews.